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SGS New Zealand – client brief: Global testing and certification giant SGS asked Latitude Images to help create a 2011 pictorial calendar for clients and stakeholders. Shooting in six locations across several months, images captured both the breadth of services that SGS provides along with the human face of a very technical and mechanical industry. Shoot locations were real-time work environments where health and safety regulations were of the utmost importance.
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HONDA NZ – client brief: As the largest entrant in the AA ENERGYWISE Rally, Honda New Zealand asked Latitude Images to record their team’s involvement for perpetuity. Driving 1,763km in just four days, Latitude Images followed (and often overtook) the Rally’s 49 competing vehicles around the North Island, recording key moments in New Zealand’s biggest competition for fuel efficiency. Images needed to be easily accessible daily for print media, PR, blogs and other social media channels.
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The Chatham Auckland – client brief: To capture the flavour, colour, culture and history of The Chatham’s surrounding streets and neighbourhood. Images are now displayed as art in each of The Chatham’s new 46 boutique short-stay apartments. From the historical city fringe building facades to the greenery of Myers Park to the colourful nightlife of K’ Road, the photographs needed to exude the character and vibe of this very unique area of Auckland. A second shoot was commissioned to bring The Chatham’s interior spaces to life – for use in print and online.
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Met Design – client brief: To create a record of Met Design’s printed collateral to display as an online portfolio. From posters to brochures to business cards, each piece of collateral needed to stand out with crisp, clean presentation. The images needed to represent the quality, style and evocative branding that Met Design bring to each and every client project. |
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Jill Main – client brief: To photograph Jill Main’s summer 2011 collection of casual wear and accessories. Shooting three models and a variety of backgrounds, Latitude Images also found opportunity to take images of Jill herself for corporate and PR use. Shot on location at Karekare Beach, the images needed to communicate the 100% natural NZ ethos of the Jill Main brand. |
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Corporate AV Services – client brief: Owner operators Rebecca and Andrew were asked to supply images to business media to accompany a profile building PR article. This coupled with the fact that they were in the process of launching a new website called for a professional photoshoot. Latitude’s brief was to capture some relaxed portraits of key staff in the context of their premises and operations. Time and budget were of the essence with images required within 24 hours for media. |
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Recommend Magazine – client brief: New Zealand’s official publication for Les Clefs d’Or, (International Hotel Concierge Society) Recommend Magazine asked Latitude Images to take a trip to Waiheke Island alongside a restaurant reviewer. Visiting Te Whau Vineyard & Bistro, images needed to convey the quality presentation and fresh clean style of Te Whau’s signature dishes and wines, in addition to the spectacular location and dining ambience.
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